Today’s marketplace is savagely cutthroat. Freshly minted businesses are popping up like weeds, competing with existing ones for the attention of an ever-elusive customer base. Of the businesses that are left standing, many are doing so by the skin of their teeth. However, there are some enjoying vigorous growth and enviable profitability.
What separates the wheat from the chaff, the successful from the not-so-lucrative? The answer may lie in training. According to TaskDrive, on average, companies that invest in sales training can scoop up an impressive 353% ROI. This article investigates how working with the best sales training companies can help you build a more resilient and staggeringly successful business.
Generating and nurturing high-quality leads
HubSpot reports that 65% of businesses point to generating traffic and leads as their biggest challenge. Leads are the lifeblood of any business. Fumbling at this point can make trying to lift your startup off the ground a Herculean task.
Many sales reps get tripped up because they throw a bunch of mud at the wall and hope that something will stick. According to DocuSign, 50% of sales time gets wasted on unproductive prospecting. Lead generation training can help companies learn the best ways to generate high-quality leads. Also, as a follow-up, how to nurture those leads until they result in conversions.
Negotiation skills
The ability to negotiate well is a highly coveted sales skill in today’s competitive market. Customers are savvier than ever and are often reluctant to commit to a purchase. Also, they’re frequently looking for ways to get the best deals possible.
According to a study by Huthwaite International, companies with no formal negotiation process had a 63.3% decrease in net income. The best sales training companies can teach you how to negotiate effectively. Not just to win deals, but to build solid relationships that create lifelong customers. Under their close eye, you can learn how to design a formal negotiation process for success.
Social selling
In today’s digital world, businesses need to be where their customers are if they wish to succeed. Increasingly, the place to be is online, especially on social media platforms to boost their visibility. According to LinkedIn Sales Solutions, businesses using social selling effectively can boost sales opportunities by 45%.
Compared to traditional forms of selling, selling through social media calls for a distinct approach, that is more subtle in nature. The focus tends to be more on building relationships than closing deals. Also, sales reps need to be comfortable engaging potential customers in a more informal setting. Social selling training courses can help businesses navigate these complex waters and even supercharge online growth.
Ramp up productivity
A productive sales force is vital for the reigning success of any business. According to Data Dwell, 65% of sales managers say their biggest challenge is a lack of time and resources to perform their job.
Sales professionals often have to-do lists that are packed to the gills. However, not all the tasks on the ever-growing lists are mission-critical. Many simply allow you to procrastinate in the name of being busy. Time management training can help you learn how to focus on the tasks that will help you close sales and reach your goals.
Why Invest in the Best Sales Training
The modern business landscape is a minefield. There are countless pitfalls that can rupture a company at its seams even before it gets off the ground. Knowing how to sell is an integral part of finding success. So, consider investing in the best sales training companies to help you build a thriving business.
