You may not know it, but nutriceutical gummies are becoming increasingly popular in the recent decade. Gummy manufacturing is becoming big business, with the market blowing up at $16.28 billion in 2020 and $17.79 billion in 2021.
Although various industries such as the hemp space have made a huge splash within the gummy sector, gummy product growth is mostly concentrated around multivitamins. Healthy nutraceutical gummies have become the preferred way Gen Z kids and millennials consume their daily good stuff. Let’s take a closer little bit look at why this is so.
Benefits of Healthy Nutraceutical Gummies
Most people dread taking their nutritional supplements because they know about that dreadful bitter taste and having to swallow a huge pill makes them gag just thinking of it. The same goes for many different multivitamin products, especially those that have a strong taste. Making it into liquid form doesn’t help that much as the ‘yucky’ taste will still be there. Even if you do find a great-tasting powder vitamin, it still needs to be stirred and is very hard for on-the-go types of people. Which these days is almost everyone.
Gummies are a quick, effortless, and yummy way to grab your daily nutrients on the go. They take away all that extra work and give the user a better tasting and overall more positive experience. The act of chewing a candy can take you back to when you were a kid, but now with the benefit that you are getting vitamins and minerals the fun and easy way.
Trying To Swallow Horse Pills Isn’t Cool
Tablets and capsules can be hard to swallow, and this presents a problem for those who already have difficulty ingesting their medicines. Nutraceutical gummies solve this by making the delivery system easy to assimilate- just pop them in your mouth, chew them into tiny bits, and then swallow them. And now with so many crazy flavors, you can easily find a nutritional gummy that suits your fancy.
Children and Toddlers Love Them
Not only children, but those who grew up with gummy snacks will appreciate having their supplements come in this form. I can almost remember the time when I wished all my food was in candy form. Although we are not quite there yet, it is a step in that direction. And the best part about all of this is many of these gummies are sugar-free and or less sugar, but with the same great taste.
It’s definitely easier to have a child take their supplements if it’s gummy compared to a tablet or pill. There’s very little coercing or negotiating involved, which serves as an excellent benefit to the parent or guardian.
Is Gummy the Future Delivery System for Vitamins and Minerals?
All signs seem to point to yes. Gummy not only appeals to toddlers and children but also to adults, particularly those that have tried them before.
Gummy nutraceuticals are quickly becoming the most popular medium when it comes to vitamins and minerals. It makes total sense that an individual will want to consume a tasty gummy that has essential nutrients on a daily basis rather than traditional delivery systems such as capsules or tablets. Aside from how easy gummies are to chew, they go down well and are fun. Instead of having to dread taking supplements, you’ll actually be looking forward to the time when you get them.
Gummy Manufacturing Is Big Business
That said, many manufacturers are now looking into the gummy production business as a way to reach out to consumers and tap into the health and wellness market. It’s believed that gummy will be the biggest delivery system soon, mostly because it trumps other mediums in terms of convenience and the experience of consuming nutrients and medicine.
Vitapur Labs is a United States-based gummy manufacturer that is looking to do big business in the coming months and years. The Salt Lake City-based company offers custom gummy shapes, mostly in typical square and cube forms. The need for custom gummy shapes is becoming very popular says Mikah Nield, a representative from the company. Vitapur currently works with the best flavor houses to produce delicious gummies and works with some of the top nutraceutical brands on the market today making a whole line of functional and nutraceutical gummies. One of the best ways for a nutraceutical company to stand out from all the other gummies is by having a custom formulation and we see the request for this almost daily, says Mikah from Vitapur Labs.
In closing, most of the vitamins that have been on the market for the last decade or so are all having a product offering in gummy form. Although some will still prefer the old delivery systems, almost everyone and their children are preferring gummies as their delivery system for vitamins and minerals.
