Digital marketing is an umbrella term that comprises many hats and moving parts, including sales, social media, content creation, and advertising. If you’re already working in this industry or looking to break into the exciting and lucrative world of digital marketing, here are three roles you can upskill and apply for.
Copywriter
Copywriting is a general term for digital content, encompassing a significant portion of running an online business or website. Breaking it down, you’ll be working as a writer and SEO specialist most of the time, producing copies and improving a website’s reach and visibility.
You’ll be writing helpful articles, highlighting products, services, or brands, and giving readers and viewers a gentle nudge in the right direction. Aside from articles, you might be tasked with producing email, advertising content, and making sure each of them is SEO-optimized so they can be discovered.
Expanding further, you might be tasked with optimizing websites for SEO, including building links from the inside and out. Keywords might link to outside sources or other helpful articles within the website so people can get more information about what they’re looking for.
Account Manager
It’s safe to say that Account Managers are always on the move, whether it be connecting with potential clients for the brand or account and following up on deals and partnerships. To be successful at this position you’ll need to bring a high level of energy to the workforce day in and day out.
As a digital marketer and new business account manager, you’ll be responsible for handling the account and running it the best way you can. There may be some grunt work involved, such as contacting possible leads and cold calls for possible partnerships, handling appointments, and more. Proficiency in the latest CRM apps and software is a must, as well as high familiarity with communication devices and platforms like email, messaging, voice over IP, and video.
In the end, you can be a successful account manager if you can meet set targets, close deals, resolve concerns, and provide a good first impression. For this, you must be able to communicate clearly and express what you mean in both spoken and written form.
Marketing and Sales Representative
This digital marketing role is crucial for every business, and this is why you’ll see plenty of openings in popular job search platforms. If you’ve always been curious about how to be a marketing and sales representative and the tasks that it entails, here’s a rough outline.
Depending on who or what company you represent, you’ll be handling clients or customer requests on the marketing and sales end. Your day-to-day might consist of switching between the two based on urgency. Sometimes you’ll need to collaborate with different departments, e.g. account managers and copywriters, and come up with strategies or implement campaigns, and this means clear communication skills.
If you’re confident that you can upsell or map out different ways to improve a brand’s visibility and reach, then a role as a marketing and sales representative might be for you. Do you find it easy to talk to people about recommending products and services and encourage them to purchase? Also, keep in mind that this applies to the digital realm as well, specifically email, messaging, and social media.
Three Emerging Positions in the Digital Marketing Landscape
In 2023, the three marketing roles are in demand, with thousands of companies looking for able-bodied individuals who can handle the responsibilities with confidence. It’s safe to say that the trend will continue in 2024 and beyond as the world shifts to the digital space, particularly websites and applications.
For further insights into the evolving landscape of digital marketing, you can explore the offerings at www.grizzlymarketing.com to stay updated on the latest trends and opportunities in the industry.
